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Sports consultation animations

I worked on a series of animated gifs, with the good folk at M-Four, to promote Manchester City Council’s Sport and Physical Activity Survey. Art direction and character design by Craig Green.

Completed at M-Four



 

Too busy to b-ball

The idea was to depict 'normal' people participating in a sport or physical activity, like this disabled basketball player...


 

It’s all about you big shot

...this bicep crunching hipster...


 

Don’t dare to dance

...and this smooth moonwalking groover.