Club Boogaloo is a night hosted by myself and fellow DJ Paul Wright, where we play funk, soul, disco and 60s beat all on original 45s. The brand had to reflect the night's old-school heritage and still appeal to a younger crowd.
Logo and character sketches
I wanted the logo to have an authentic, illustrative feel, so concepts began life in my sketch book.
Finished logo and character artwork
I was heavily influenced by the fun, loose style of Saul Bass, when creating the night's graphic identity.
I thought the idea of having a club mascot would be a good excuse for a bit of character design.
The fist illustration, a progression of the northern soul motif, makes for a bold t-shirt design.
Flyer and sticker designs
I focused on the logo when creating flyers to help raise brand awareness, and draw attention to the style of music played.
Flyer and banner designs
Club flyer in Manchester's Northern Quarter.
Banner design on display behind the decks.
Alternative flyer design
I explored this alternative root that was partly influenced by American artist and illustrator Jim Flora.
Detail of logo, character and turntable illustrations.
I created hand illustrations to reflect the different music genres on offer.